Category Archive: Label converting

Nov 14

What are you Selling? Who is your Customer?

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We’ve recently found an excellent and thought-provoking essay on iBeacons and QR Codes.  Well, really, the article isn’t about those technologies, it’s about basic, age-old sales and marketing mantras – What are you selling? Who is your Customer? Where do you meet them in the marketplace? And WIFM (What’s in it for Them)? The point …

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Jul 26

Investing in Capabilities

Unless you’re a history buff (or a label geek!), the first few paragraphs of this article might not be of much interest.  For me, the real interest is in the discussion on the future of label converting and the many, many considerations that go into capital equipment expansion.  Understanding the customer landscape, e.g. what do …

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