Category Archive: packaging

Nov 14

What are you Selling? Who is your Customer?

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We’ve recently found an excellent and thought-provoking essay on iBeacons and QR Codes.  Well, really, the article isn’t about those technologies, it’s about basic, age-old sales and marketing mantras – What are you selling? Who is your Customer? Where do you meet them in the marketplace? And WIFM (What’s in it for Them)? The point …

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Jun 05

Instant Gratification Drives Consumer Behavior

Click on this link to read some great strategies for engaging consumers.  The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing….bringing more customers to your product! http://loyalty360.org/loyalty-management/june-2013-online-issue/product-promotions-that-drive-customer-engagement-simple-is-good.-instant-i

May 30

Visual vs. Verbal

This article reinforces what visual creatures we consumers are.  The emphasis on creating that visual “stamp” of your brand’s message is so very critical in the short-attention-span-theatre, aka store aisles! http://www.packworld.com/package-design/graphic/visual-trumps-verbal-creating-memorable-brand-identity?utm_source=eClip&utm_medium=newsletter&spMailingID=6236022&spUserID=NzgwMDk0NTgxNwS2&spJobID=74698970&spReportId=NzQ2OTg5NzAS1