Category Archive: packaging

Oct 20

The Label Printers A Platinum Sponsor of the 2015 International Law Enforcement IP Crime Conference


              The Label Printers’ Chief Executive, Bill Kane, and Chief of Operations, Lori Campbell recently returned from Buenos Aires, Argentina where they attended the 2015 International Law Enforcement Intellectual Property (IP) Crime Conference – co-hosted by INTERPOL and the Ministry of Security, Argentina, in Partnership with Underwriters Laboratories, the …

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Feb 03

TLP’s Chief of Ops A Presenter At Industry Forum


The Label Printers’ Chief of Operations, Lori Campbell, will be a presenter at the FTA Forum 2015 this coming May in Nashvile. The Forum will focus on packaging design and overall packaging trends. Lori’s topic is: Brand Protection Solutions: Developing & Selling the Value Whether protecting products from counterfeiting or enhancing supply chain visibility, investigating …

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Nov 14

What are you Selling? Who is your Customer?

Company Logo

We’ve recently found an excellent and thought-provoking essay on iBeacons and QR Codes.  Well, really, the article isn’t about those technologies, it’s about basic, age-old sales and marketing mantras – What are you selling? Who is your Customer? Where do you meet them in the marketplace? And WIFM (What’s in it for Them)? The point …

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Jun 05

Instant Gratification Drives Consumer Behavior

Click on this link to read some great strategies for engaging consumers.  The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing….bringing more customers to your product!

May 30

Visual vs. Verbal

This article reinforces what visual creatures we consumers are.  The emphasis on creating that visual “stamp” of your brand’s message is so very critical in the short-attention-span-theatre, aka store aisles!