Unless you’re a history buff (or a label geek!), the first few paragraphs of this article might not be of much interest. For me, the real interest is in the discussion on the future of label converting and the many, many considerations that go into capital equipment expansion. Understanding the customer landscape, e.g. what do they need today and what will they need tomorrow, is at the heart of these decisions. Just but one of the many reasons we ask so many questions!