Tag Archive: The Label Printers

Nov 14

What are you Selling? Who is your Customer?

Company Logo

We’ve recently found an excellent and thought-provoking essay on iBeacons and QR Codes.  Well, really, the article isn’t about those technologies, it’s about basic, age-old sales and marketing mantras – What are you selling? Who is your Customer? Where do you meet them in the marketplace? And WIFM (What’s in it for Them)? The point …

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Apr 22

Manufacturing, Millenials, and Robotics

Robovike Guy_resz_blog

Autoline is a PBS show that discusses all things automotive. This week, the show is about “Manufacturing’s New Generation” – a really interesting look at manufacturing in the 21st century – how it’s changing, and how it has to change to attract younger workers. From their web site: Though manufacturing has been changing the last …

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Apr 11

The Label Printers Wins TLMI’s Eugene Singer Award For Management Excellence

The Label Printers has once again won TLMI’s Eugene Singer Award for Management Excellence.  Bill Kane, The Label Printers Chief Executive said, “We don’t run our business to win awards – but awards are a good outcome of a business well run. The Eugene Singer Award is always an honor – and a testament to …

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Feb 28

The Label Printers Sponsors Geneva [IL] High School’s FIRST Robotics Team

The Label Printers has been a FIRST (For Inspiration and Recognition of Science and Technology) sponsor for six years.  It’s an outstanding program.  There are so many studies about the global market – and how important it is for kids to get interested in the STEM (Science, Technology, Engineering and Math) disciplines, for their futures, …

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Dec 23

The Label Printers Wins Environmental Awards – TLMI’s Environmental Leadership Award, and the State of Illinois’ Governor’s Sustainability Award

The Label Printers has won two prestigious awards for their efforts in making the company’s operations more environmentally sound and sustainable.  The company has won TLMI’s (Tag and Label Manufacturers Institute) Environmental Leadership Award for the second time in a row (the first time a company has done so), and the State of Illinois’ Governor’s …

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Aug 13

Implementing Brand Protection Strategies

An excellent article from Ron Romanik, contributing editor at Packaging World – August 9, 2013  From this seat in the auditorium, his key factors – especially 10, 11, and 12 – represent a very real world analysis of the situations, motivations, and attitudes of brand owners, solution providers and consumers. Top considerations for implementing brand …

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Jul 26

Adventures in Recycling

LIFE Registered

We are all familiar with the concepts of reduce, reuse and recycle. And we all know that the order is not coincidental: it is most important to first reduce your inputs, then reuse what you can and recycle as much as possible of what is left. It seems simple. But, as anyone who has been …

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Jul 26

Investing in Capabilities

Unless you’re a history buff (or a label geek!), the first few paragraphs of this article might not be of much interest.  For me, the real interest is in the discussion on the future of label converting and the many, many considerations that go into capital equipment expansion.  Understanding the customer landscape, e.g. what do …

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Jul 26

Anti-counterfeiting Technology Taggants and Explosives: How High a Priority is Anti-counterfeiting?

Taggants are a “chemical barcode” – uniquely encoded, microscopic materials or chemistries that are incorporated into a product to give it a “fingerprint”. After domestic terrorist attacks, such as the World Trade Center car bombing (1993), Oklahoma City (1995), and this year’s Boston Marathon bombings, taggants in explosives become part of the general national debate …

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Jun 05

Instant Gratification Drives Consumer Behavior

Click on this link to read some great strategies for engaging consumers.  The sales and customer service staff at The Label Printers can help you with interactive graphics, coupons, and ways to utilize the power of digital printing….bringing more customers to your product! http://loyalty360.org/loyalty-management/june-2013-online-issue/product-promotions-that-drive-customer-engagement-simple-is-good.-instant-i

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